How much priority do you place on properly creating your retargeting campaigns? Do you continue to monitor results and placements once your campaigns are running or do you create them and forget them? Are your retargeting campaigns an afterthought or are they a significant piece of your online marketing strategy?
Chances are the results you are returning using retargeting are strongly reflected in how well you create, monitor and optimize your retargeting campaigns.
If you are thinking, wow, I really need to pay attention to my retargeting or even worse you do not know what retargeting is or that there are actual best-practices involved, then I can tell you that you are not alone.
Introducing my newest book of the Make Each Click Count series. This book was specifically written to demonstrate step-by-step how to create highly profitable retargeting ads using Google Ads.