Anyone wanting to substantially grow their business online advertising with Google Shopping!

eCommerce Store Owners

 Discover how to maximize your marketing dollars without the need to hire an outside agency.

Marketing Directors & Managers

Become the instant star of your company and become an invaluable asset to any eCommerce business.

Marketing Freelancers

Within 8 weeks, you can add the expertise of  how to successfully implement Google Shopping campaigns to your products offerings.

Marketing Agencies

Marketing agencies already offering Google Shopping services are invited to discover the newest and most effective techniques being used today.

Course Focus

Taught by the acclaimed Make Each Click Count book series author, Andy Splichal, this live course breaks down advanced techniques and concepts into easy to implement actions steps based on the award winning book, Make Each Click Count Using Google Shopping - Revealing Profits & Strategies.

  • Laying The Groundwork -  Properly optimizing Merchant Center with complete and properly formatted data is essential for success using Google Shopping campaigns. You will NEVER be able to generate success using Google Shopping without first optimizing your Google Merchant Center.

  • Proper Tracking -  If you aren't tracking your traffic, spend and conversions then how will ever improve your results? An account must have proper tracking before you can maximize your sales and profits.

  • Optimizations Inside Google Ads -  Once your products are optimized inside Google Merchant Center, you can determine how to best optimize your campaigns by using historical data to predict future success. By using historical data, you will be able to effectively manage and adjust bidding in relations to keywords, product bids, device bidding, location bidding and more.

  • Automating Google -  It is just as important with Google Shopping to know what you should do as it is to know what you should NOT do. With Google aggressively marketing their new Smart Shopping campaigns, automated bid strategies and potentially free traffic, it is important to know what each strategy will do for your account and whether it makes sense to implement.

  • More Advanced Techniques -  Once you have everything setup properly, it is time to implement more advanced techniques such as positive keywords. You think you can't control what keywords your shopping listings appear? WRONG! This strategy is one of my favorites and a little used tool that helps advertisers control their keyword search terms.  




Andy Splichal

Andy Splichal is a dynamic marketing professional with over 20 years of hands on marketing experience. He is the founder and managing partner of True Online Presence, the acclaimed author of the Make Each Click Count book series and host of the Make Each Click Count Podcast.

What's Included...

As an attendee of this class, you will have immediate access to all 8 weeks (including question and answer sessions). Take the course at your own pace and become a certified expert using Google Shopping! 

  • Certificate of Completion: After completion of the class, you will receive a certificate of completion. (Priceless).

"Thank you Andy Splichal for sharing your knowledge on Google Shopping, a really valuable and well planned course, highly recommend it to anyone looking to "Make Each Click Count." - Bhim B.


"Filled with helpful walkthroughs and keyword strategies.- Nadine R.


"The high low campaign strategy to filter keywords for the shopping campaigns is a game changer." - Danni O.

  • Pasadena, United States


  • (888) 456 6943

Done right, when you are armed with the right tools, it is truly the golden age of running an online business. Today, you have the ability to compete on an even playing field with brick and mortar stores that have been around for a hundred years as well as compete or even work with Internet conglomerates including Amazon.

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