97% of Visitors Will Leave Your Website Never To Be Heard From Again!
Would you like to reach those 97% of visitors that have shown an interest in your product or service? I bet you would and that is why I have written my newest book...
Dear eCommerce Advertiser,
If you are selling your products online, on average 97% of users visiting your website will leave without purchasing. What if there was an automatic way to serve ads to those users and have those ads show them the exact product they were viewing on your website?
There is and it is called retargeting.
When you use Google retargeting, you can automatically set these ads to serve to customers who leave your website without purchasing 24 hours a day, 7 days a week, 365 days per year!
Why Should You Read This Book?
Let me ask you a few questions to see if you need to read this book?
How much priority do you place on properly creating your retargeting campaigns? Do you continue to monitor results and placements once your campaigns are running or do you create them and forget them?
Are your retargeting campaigns an afterthought or are they a significant piece of your online marketing strategy?
Chances are the results you are returning using retargeting are strongly reflected in how well you create, monitor and optimize your retargeting campaigns.
If you are thinking, wow, I really need to pay attention to my retargeting or even worse you do not know what retargeting is or that there are actual best practices involved, then I can tell you that you are not alone.
Soon to be released is my newest book of the Make Each Click Count series, a book specifically written to demonstrate step-by-step on how to create highly productive retargeting ads inside the Google Ads interface
From inception to completion, this is the book is an absolute must read if you are looking to maximize your results using Google retargeting.
Exactly What You're Getting
Chapter 1 - Where To Begin - Linking your Google Ads with Google Analytics
Chapter 2 - Creating Your Audiences
Chapter 3 - Creating A Retargeting Campaign
Chapter 4 - Dynamic Retargeting - Linking Your Remarketing Campaign With Your Data Feed
Chapter 5 - Best-Practices in Writing Your Retargeting Ads
Chapter 6 - Matching Audience With Google Retargeting Ads
Chapter 7 - Opting Out of Google Target Expansion
Chapter 8 - Opting Out of Specific Locations Where Ads Appear
Chapter 9 - Targeting where your ads appear (You Tube)
Chapter 10 - Frequency - Controlling How Often Your Ads Are Shown
Chapter 11 - Device - Adjusting Bids Based on Device
Chapter 12 - Measuring The Success of Your Retargeting