My name is Andy Splichal.

I am the author of the Make Each Click Count book series as well as the founder of True Online Presence, the host of The Make Each Click Count Podcast and the founder of Make Each Click Count University.

Today is a new and exciting time in the world of eCommerce. A time where small to medium size companies can compete on an almost even playing field with brick and mortar stores that have been around for a hundred years as well as compete or even work with Internet conglomerates such as Amazon.


Each piece of content I create, whether a book, a new podcast episode or a new course, works to help eCommerce owners and marketers improve their online marketing. My goal is simple. To help you generate more sales and higher profits.


I hope you enjoy what I've created for you and happy marketing!



The Make Each Clicks Count Podcast  features expert guests and insights that provide actionable advice for growing your eCommerce company. Discover how to accelerate your sales and profits while making sure you are getting the absolute most from your online marketing dollars. 



When done well, Google Shopping provides eCommerce retailers with the most profitable marketing channel available today. However, advertising with Google Shopping has many moving parts including creating and uploading products to Google Merchant Center, managing products inside the Google Ads interface, and optimizing your account results based on historical data. The complexity of Google Shopping creates many poorly managed and underperforming accounts leaving vast opportunities for those that can create well-run and optimized Google Shopping campaigns.


Packed with strategies and step-by-step instructions, Make Each Click Count Using Google Shopping delivers the knowledge needed for those wanting to properly setup, optimize and profit using Google Shopping to advertise for years to come.

Make Each Click Count Using Google Retargeting - Reach The 97% That Don't Immediately Buy

Make Each Click Count University


The Online Marketing Training Destination Trusted By Those Serious About Substantially

Growing Their Sales & Profits



Access To Exclusive Video Training & Online Courses

Online access to exclusive training videos and courses including the original -'Google Shopping Simplified' training course ($497 value).

Step-By-Step Instructions

Lessons and tutorials that demonstrate the most effective strategies to optimize your Google advertising, SEO, Facebook advertising and much more.

Exclusive Expert Access

Make Each Click Count University members have exclusive access to Andy Splichal, author of The Make Each Click book series and host of The Make Each Click Count podcast. 

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